Without Gérald Genta, watchmaking we know today would not exist. There would be no "sport chic" watches, steel would not have had the same destiny, the octagonal would not be worth more than the round.
Without him, without his genius and creative freedom, we would still be stuck with the round watch and crocodile strap.
Gerald Genta has loosened the grip of tradition to offer the most incredible (r)evolution to watchmaking, opening the way for countless entrepreneurs who today perpetuate the magic of his pencil stroke.
The art world is one of eternity and metamorphosis
I wouldn’t be able to remember all the watches that I have designed. Over 50 years, I must have designed at least 100.000 different models !
In both his personal life and work, Gerald Genta was a benchmark for all those who wanted to push things further and enjoy an innovative journey in the field of exceptional watchmaking
Through his visionary spirit, he crafted many watchmaking legends and his contribution to Haute Horlogerie is simply unparalleled
A man, a creative genius, but more than that, the father of modern watchmaking
Gerald Genta was the first designer to show that a watch could be much more than a functional object and that it didn’t necessarily have to be confined to the conventional
Gerald Genta had an innate gift of innovation and the capability to always set trends rather than follow them […]. He never drew inspiration from other watches or catalogs […]. What inspired him was the shape of a leaf, a piece of furniture or a car, as well as thousands of other objects surrounding us that you and I don’t even notice
For us, he was a true icon, a charming man with clear ideas regarding watch design and mechanics
Gerald Genta was infinitely more than a designer. He was an incredible inventor, a master in watchmaking and jewellery. To put it simply, he was a visionary
Gerald Genta designed two watches that, without exaggeration, changed the world of watches forever.” “He was the Fabergé of watches
His influence is mainly due to the legendary models he designed
His vision was probably too panoramic to be chained to a brand
When the world is ready to move, one man can change it with a simple sketch
He always said he embraced watchmaking because he was Swiss. But for him it was applied art. If he had lived in Paris, he would have worked in haute couture; in Italy, it probably would have been cars.” “He always produced a lot. In the last years of his life, he designed watches in the morning and in the afternoons, he indulged in painting
Hundreds of unused sketches exist and are just waiting to be made into new exceptional pieces. When I meet people, who are up to the task, I’ll be happy to give them the opportunity to translate these drawings into exquisite pieces, some of which may even see the same success as the Royal Oak