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Since its launch in 2019, the Gérald Genta Héritage Association has worked to create awareness around the artistic genius of the Picasso of Watches, as well as promote watch designers in the industry.
FRED, Palais de Tokyo
On the occasion of the brand’s 85th birthday, the renowned jeweller FRED organised a 650m2 exhibition in Paris, taking its visitors on a look back in time at the history of the French Maison.
It is known to few, but Gérald Genta collaborated on many occasions with FRED in the 1980s, designing exceptional watches for the brand.
FRED asked for the Association’s participation in the exhibition and even dedicated an entire section to the successful partnership. A letter signed by Mrs. Genta detailing the collaboration was also put on display.
Autumn 2022
During the iconic W&W fair, the Fondation de la Haute Horlogerie and Watches and Culture organised an extensive exhibition entitled TIME DESIGN that offered a walk through the history of wristwatches from the 1900s to present day, and even beyond. After the fair, TIME DESIGN then moved to Pont de la Machine for the general public.
To faithfully represent the true breadth of Genta’s contribution to wristwatches, the exhibition paid tribute to the Maestro with a large chapter on his work.
Evelyne Genta and the GGHA participated in the curation of this section as well as sourcing many of the pieces on display.
TIME DESIGN, Watches & Wonders / Pont de la Machine
Geneva, Spring 2022
“Gérald Genta, a designer for the modern age”
TIME DESIGN EXHBITION, 2022
ICON OF TIME, Sotheby’s worldwide
2021 - 2022
Taking place in Geneva, Hong Kong and New York, this international event was organised in partnership with Sotheby’s to shine a light on the Maestro’s incredible contribution and ongoing influence across the world.
To reflect the broad range of Genta’s iconic pieces, a carefully curated selection of 100 designs were paired with NFT equivalents and shown in exhibition’s on 3 continents. These sketches were then sold alongside Mr. Genta’s personal Royal Oak and 4 unique paintings also signed by the Picasso of Watches.
"Icon of Time really brought my late husband’s work and vision to the forefront of the industry’s mind as well as raising money for the Association’s upcoming prize" Evelyne Genta
“Gérald Genta’s legacy is protected until the end of time”
WatchPro on Icon of Time
Winter 2019
Club QP, London
Mrs Evelyne Genta took part in the London-based watch event Club QP during a round table discussion with industry experts regarding the unique legacy of Gérald Genta and the future of watch design.
