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Preserving Gérald Genta’s legacy is our life’s mission.
“It feels like Gérald is coming home.”
Evelyne Genta on Gérald Genta brand revival by LVMH
In 2023, under the leadership of Jean Arnault and with the blessing and guidance of Evelyne Genta, LVMH announced the revival of the Gérald Genta brand as a standalone haute horlogerie maison. Drawing from Genta’s extensive archive of visionary sketches and complications, the relaunch is not a nostalgic re-edition, but a bold continuation of his spirit—reimagining what Genta would be creating today.
With manufacturing at La Fabrique du Temps and former Genta collaborators like Enrico Barbasini and Michel Navas involved, the revival represents a poignant homecoming and a powerful step toward cementing the enduring legacy of one of watchmaking’s greatest minds.
Revival of the Gérald Genta Brand by LVMH
May, 2023
IWC Revives the Genta-Designed Ingenieur
At Watches and Wonders Geneva 2023, IWC unveiled the Ingenieur Automatic 40 — a faithful yet modernised tribute to Gérald Genta’s 1976 Ingenieur SL, complete with its signature bezel screws and integrated bracelet. Evelyne Genta praised the relaunch, calling it “a very good” interpretation of her husband’s vision, noting his deep respect for IWC’s precision and Swiss-German rigour.
“He considered it a serious watch for a serious brand.”
— Evelyne Genta, on her husband’s admiration for IWC
March 2023
“Suddenly, everybody has got their memory back. Now, we even have companies saying Gérald designed their watches, when he didn’t.”
Evelyne Genta
FRED, Palais de Tokyo
On the occasion of the brand’s 85th birthday, the renowned jeweller FRED organised a 650m2 exhibition in Paris, taking its visitors on a look back in time at the history of the French Maison.
It is known to few, but Gérald Genta collaborated on many occasions with FRED in the 1980s, designing exceptional watches for the brand.
FRED asked for the Association’s participation in the exhibition and even dedicated an entire section to the successful partnership. A letter signed by Mrs. Genta detailing the collaboration was also put on display.
Autumn 2022
During the iconic W&W fair, the Fondation de la Haute Horlogerie and Watches and Culture organised an extensive exhibition entitled TIME DESIGN that offered a walk through the history of wristwatches from the 1900s to present day, and even beyond. After the fair, TIME DESIGN then moved to Pont de la Machine for the general public.
To faithfully represent the true breadth of Genta’s contribution to wristwatches, the exhibition paid tribute to the Maestro with a large chapter on his work.
Evelyne Genta and the GGHA participated in the curation of this section as well as sourcing many of the pieces on display.
TIME DESIGN, Watches & Wonders / Pont de la Machine
Geneva, Spring 2022
“Gérald Genta, a designer for the modern age”
Time Design Exhibition, 2022
ICON OF TIME, Sotheby’s worldwide
2021 - 2022
Taking place in Geneva, Hong Kong and New York, this international event was organised in partnership with Sotheby’s to shine a light on the Maestro’s incredible contribution and ongoing influence across the world.
To reflect the broad range of Genta’s iconic pieces, a carefully curated selection of 100 designs were paired with NFT equivalents and shown in exhibition’s on 3 continents. These sketches were then sold alongside Mr. Genta’s personal Royal Oak and 4 unique paintings also signed by the Picasso of Watches.
"Icon of Time really brought my late husband’s work and vision to the forefront of the industry’s mind as well as raising money for the Association’s upcoming prize" Evelyne Genta
“Gérald Genta’s legacy is protected until the end of time”
WatchPro on Icon of Time
Winter 2019
Club QP, London
Mrs Evelyne Genta took part in the London-based watch event Club QP during a round table discussion with industry experts regarding the unique legacy of Gérald Genta and the future of watch design.
